Is a Name Reservation necessary for a business name registration?

While a Name Reservation is not mandatory for a business name registration, we strongly suggest that you find out whether someone is already using it before you register your name in order to avoid future potential legal issues. It is possible that a complaint could be filed, forcing you into changing the name of your business. This could be costly not only in terms of having to change material things like business cards and signage, but also affects any advertising and effort you may have invested into your business in order to gain a clientele and create a reputation.

A number of different search reports are available, including a NUANS® report as well as our wide reaching and multi- source Comprehensive Name Search report. Note that searching for an exactly matching name is not the only search you should do. Consulting the Yellow Pages and other Internet research could give you a good indication of what is already out there.


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